Walgreens Photo: UX Error Page Copy

Client: Walgreens Photo

Brief: Develop new UX “error” copy for the Walgreens Pharmacy vertical. I was a contract Senior Copywriter at Walgreens at this time.

Response: New microcopy was needed for a Walgreens pharmacy error page. The scenario I was writing to was that the customer’s prescription could not be filled. The possible reasons for this error were myriad (i.e., this could have been due to a number of factors—a credit card issue, doctor’s approval needed, etc). The writing challenge was to phrase the short copy in a general enough way to cover all of the possible circumstances in a short, polite manner, and to direct the customer to phone their pharmacist. Since this copy represented a disappointing roadblock in the customer’s experience, my goal was to keep the copy simple, instructional, helpful and on-brand and I landed on a short apology, general “there’s an error” language, and a note to contact their local pharmacy. I collaborated with the UI designer to understand how much space I had, and this new copy was launched within a few days of approval.