Six Tool for Communicating Comples Ideas: Mitchell Petterson

Kellogg School of Management, September 2016

I interviewed Northwestern University Kellogg School of Management finance professor Mitchell Petersen about the best ways to break down complex info for audiences. I loved his insights around storytelling. 
“When thinking up stories, do not be afraid to channel the ridiculous. “The dopier the story, the more people may groan—but years later they remember it,” says Petersen. “I will meet people 5, 10, 15 years after [presenting information] and they do not remember the specific data, but that stupid story I told them years ago has rooted itself in their brain.”