Branded Content: The-Midst.com/Elektra Health
Client: The-Midst.com + Elektra Health
Brief: Write a branded content review of the perimenopause program by Elektra Health, a digital health and technology company focused on serving digital and telemedicine care to women.
Response: During my editorial stint at The Midst, I had the opportunity to check out a free Elektra Health membership (which included 1/1/ support, telemedicine care, MD-vetted educational resources and private community) and write a branded content review for the site. I engaged with the Elektra community on message boards and video chats, participated in a telehealth visit and tried out some of the health resources, including interactive panel discussions. The resources ended up helping on a few health issues I was having, so I wrote about the program’s parameters, history, and my experience in the tone and voice of The Midst, but with an advertorial slant. This was shared with our readers on a landing page and mailing list. (December 2022.)
