Walgreens Photo: Digital & Product Copy
Client: Walgreens Photo
Brief: Write inspirational, sentimental copy, and functional/UX product copy for seasonal digital landing pages and new custom products that promotes the ease and convenience of Walgreens’ online and in-store fulfillment.
Response: Worked closely with design partner Whitney Michel to develop flow, organization and look/feel of seasonal landing pages and various visual modules for Walgreens Photo. Once structure and flow was established, wrote on-brand, product-specific marketing and UX copy (menu labels, microcopy, button copy, etc) that incorporated RTBs such as value, convenience, and same-day order fulfillment—and was voice and tone aligned with our users.
