Content Design: HealthMeasures/Glantz Design
Client: Glantz Design / HealthMeasures.net
Brief: Glantz Design was hired to create a new website for HealthMeasures.net, a centralized health resource (with Northwestern University-Feinberg School of Medicine leadership) that is the central dissemination/implementation hub for four advanced, NIH-funded measurement systems, and promotes robust, person-centered measurement in healthcare and research. The redesigned site was tasked with updating the visual branding, retooling the information architecture to be more intuitive, and improving the user flow, while preserving much of the site’s functionality. As Glantz’s fractional content strategist, my role was to support all content needs, including collateral like kickoff and update decks, content frameworks and guidelines, style guides, and more.
Response: This was a multi-phased, yearlong project with an all-remote team, and I was hired as a contract content strategist. Throughout the project, I was tasked with the following activities, working in Figma, Slack, Basecamp, and Microsoft Office to collaborate with the team at Glantz and Northwestern.
Writing the content sections of the kickoff deck
Identifying user personas, and mapping content to those personas
Auditing original site content
Conducting user interviews and drawing appropriate conclusions about user needs
Working with designers/developers on site map and information architecture
Collaborating on creating flexible, resusable components for component libraries
Writing content guidelines, including info about: audience, journey stage, content goals, differentiators, value propositions,
Developing an in-house style guide with brand guidelines, voice/tone recommendations and formatting rules
Editing/proofing site copy developed by the Subject Matter Experts at Northwestern University-Feinberg School of Medicine
