Content Design: HealthMeasures/Glantz Design

Client: Glantz Design / HealthMeasures.net

Brief: Glantz Design was hired to create a new website for HealthMeasures.net, a centralized health resource (with Northwestern University leadership) that is the central dissemination/implementation hub for four advanced, NIH-funded measurement systems, and promotes robust, person-centered measurement in healthcare and research. The focus for the redesigned site was to update the branding, retool the information architecture, and improve the user flow, while preserving much of the site’s functionality. As Glantz’s content strategist, I was tasked with auditing, writing, and editing content that reflected the new brand guidelines, voice and tone.

Response: This was a long-term, yearlong project and along the way, I was tasked with: Collaborating on the kickoff deck, identifying user personas, auditing content, conducting user interviews and drawing conclusions about the user needs, working with designers/developers on site map and information architecture, writing content guidelines, developing an in-house style guide, and editing copy for multiple sections of the site. I also collaborated on component libraries, content maps, and the creation of modular content systems.