Custom Perfumer in Tel Aviv

I'm in Tel Aviv for a travel story, and went to this Jaffa perfumerie, Zielinski & Rozen, that offers custom-blended perfums based on not only your scent preferences, but also one's own personal scent and lifestyle--exactly the way I like to pick out scent. It's tucked away on a side street, (and basically doesn't advertise), so going inside feels like discovering a secret. The owner, Erez Rozen, compares building an individual scent to building a pyramid, using the traditional concepts of high, middle, and base notes. Apart from the Dead Sea and the desert fortress Masada, this was probably my favorite experience in Israel.